What Information Is Collected
We group the collection of user information into two categories: personal, which is information identifiable to a specific member, and aggregate, which is general demographic information that does not identify any individual member. Personal information may include your name, email address, mailing address, credit card information and phone number. We may also collect certain demographic information such as your Site preferences, sizes, age, gender, geographical location, language, time zone, income and education (some of the information we ask for may be optional). A & K LOVE may use or disclose aggregate information for any purpose.
How We Use Your Information
We collect personal information to make our services related to this Site (the “Services”) more rewarding for you to use, including billing, shipping and tracking your orders. If we have any questions or concerns regarding your order, we may use this information to contact you. We also use this information for internal purposes, such as studying our customers’ preferences and improving customer experience on the Site. We may also use your information to contact you for promotional purposes and provide customer service to you. If you enter into a sweepstakes, contest or similar promotion, we may use the information you provide to administer those activities. We may combine information about you with information from other sources in order to improve the quality of our Services.
We also receive and store certain personally non-identifiable information, which is collected passively using various technologies, and cannot presently be used to specifically identify you. This Site may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the domain names of our visitors’ Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve you, we often conduct research on customer demographics, interests and behavior based on the personal and other information provided to us. This research may be compiled and analyzed on an aggregate basis. We may share this non-identifiable and aggregate data with affiliates, agents and business partners, but this type of non-identifiable and aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.
How Is This Information Shared
There are certain circumstances in which we may share your personal information with certain third parties without further notice to you, as set forth below:
- We may share information about you with trusted third parties in order to improve your customer experience. These third parties may contact you about products, services or promotions you may be interested in, or to otherwise improve your customer experience with this Site.
- We may share information about you, such as your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us via our third-party advertising partners and its service providers, in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partners will make the data we provide to it anonymous. To learn more about the use of this information or to make choices about receiving personalized advertising provided by third parties, please visit the Network Advertising Initiative.
- As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, your information may be part of the transferred assets.
- When we believe in good faith that disclosure is necessary to protect the rights, property and safety of A & K LOVE, its users or the public.
- As required by law, to comply with a judicial proceeding or court order, to exercise our rights, or to defend against any claims.
Cookies and Web Beacons
Web beacons, or clear gifs, are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on web pages. Web beacons help us better manage content on our Site by informing us what content is effective. We do not tie the information gathered by web beacons to your personal information.
The security of your personal information is important to us. When you provide sensitive information (such as a credit card number), we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee the absolute security of such information. If you have any questions about security on our Site, please contact us as indicated below.
We may occasionally send you newsletters and emails regarding special offers, promotions, features and/or product updates. We may also communicate with you on behalf of third parties about special offers, promotions, features and/or product updates we think may be of interest to you, or you may have opted-in to receive newsletters or special promotions from one of our trusted third party providers. If you decide you do not wish to receive these communications, you may opt-out by clicking the unsubscribe link or by following the instructions included in the communication. Note however that as user of the Services you cannot opt-out of some administrative communications that are reasonably necessary to the Services, such as billing or service notifications. You may also opt-out of certain targeted advertising by visiting http://www.networkadvertising.org/choices.
Links to Other Sites
Updating or Deleting Your Online Account Information
You may update or correct your online account information at any time by logging into your account and navigating to the “My Account” page or by contacting us. You can also contact us by phone if you wish to deactivate your account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
Children Under 13
Children under 13 may view this Site, but they cannot make a purchase or provide any personal information. This Site is not designed for children and we do not wish to collect personal information from children under 13. If you register with us and we discover that you are under 13, we will delete your account. You must be 18 or over to purchase any products from this Site. If a child under the age of 13 has provided us with personally identifiable information online, we ask that a parent or guardian contact us.
US Privacy Shield Program
Types of Data Collected Under the US Privacy Shield
Personal data such as your name, email address, mailing address, credit card information, phone number and IP address are collected. This personal data is used for the following purposes: to process and fulfill orders, communicate with you about orders, any A & K LOVE service, marketing and sales, internal research, and compliance with federal, state and local laws and regulations. A & K LOVE also collects aggregate data such as your Site preferences, sizes, age, gender, geographical location, language, time zone, income and education. This aggregate data is used for the following purposes: marketing and sales activities, to optimize shopping experience and types of goods sold, internal research, partnerships or agreements with affiliates, agents and business partners, and to describe our Services to current and prospective business partners.
Who We Share Information with Under the US Privacy Shield
A & K LOVE may disclose personal and non-personally identifiable aggregate data with affiliates, subsidiaries, business partners, advertisers and vendors. The purpose for disclosure to affiliates, subsidiaries and business partners is to improve customer experience, for internal research and marketing and sales purposes. We may share information with advertisers and vendors to comply with lawful agreements and for advertising purposes. A & K LOVE retains potential liability in cases of onward transfer of information to third parties.
A & K LOVE may also be required to disclose personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
Accessing and Updating Your Personal Information
You have the right to access, correct or delete personal data which has been provided to A & K LOVE. At any time, you may update or correct your online account information by logging into your account and navigating to the “My Account” page or by contacting us. You may also delete your personal data by contacting us to deactivate your account, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
If you do not want A & K LOVE to use or disclose your information or provide your information to third parties for marketing and sales purposes, please contact A & K LOVE at the address provided below under “Inquiries or Complaints Regarding the EU-US Privacy Shield Program”. If you have already received a non-administrative communication that you did not wish to receive, you may opt-out by clicking the unsubscribe link or by following the instructions included in the communication.
A & K LOVE has further committed to refer unresolved privacy complaints under the US Privacy Shield Principles BBB, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visitwww.bbb.org/US-privacy-shield/for-eu-consumers/ for more information and to file a complaint. There is no charge to consumers for calling or using this independent dispute resolution mechanism.
A & K LOVE
Attn: Legal Department/Privacy
79 B St,
Dracut, MA 01826